LAST UPDATED · 21 AUGUST 2026

PRIVACY
POLICY.

Back Bar Co., operated by True Blue Liquor Pty Ltd, is committed to managing personal information openly and responsibly in accordance with applicable Australian privacy laws.

1. What we collect

We may collect your name, venue or business name, email address, phone number, enquiry details, purchasing interests, location, website activity, device information and campaign attribution information. We generally collect this information directly from you through our website, correspondence, events or business dealings.

2. Why we collect it

We use personal information to respond to enquiries, provide samples or pricing, establish and manage wholesale relationships, deliver products and services, improve our website, measure advertising performance, promote relevant products or events and meet legal obligations.

3. Cookies and analytics

Our website may use cookies and tools including the Meta Pixel to understand visits, measure campaigns and improve advertising. These providers may combine website activity with information they already hold, subject to their own privacy policies. You can limit cookies using your browser settings and advertising preferences.

4. How information is held and disclosed

Information may be stored in secure business systems and disclosed to service providers that support hosting, analytics, advertising, ticketing, customer relationship management, communications, freight or professional advice. Some providers may process information outside Australia, including in the United States and other countries where they operate.

5. Access and correction

You may request access to personal information we hold about you or ask us to correct it. We may need to verify your identity before responding.

6. Complaints

If you believe we have mishandled your information, contact us with details of your concern. We will investigate and respond within a reasonable period. You may also contact the Office of the Australian Information Commissioner.

7. Contact

Privacy enquiries may be sent to ben@ccliquor.com.au. You can also request a copy of this policy in another accessible form.

This policy may be updated as our practices or legal obligations change. The latest version will remain available on this page.